New vs Regulars is a monthly report for laundromat owners. It tells you, for each store, how many people joined your WiFi for the first time this month and how many came back. Your verified ad visits sit beside it on the same page.
Book a free consultationOwners who have bought location ads before know the feeling. The number on the dashboard went up. The register did not. Nobody could say whether the people the ads counted were new, or the same regulars who were coming anyway.
So we built a second count, from a source the ads cannot touch: your own store WiFi.
A deduplicated count built from a sample of phones that saw your ad and were then seen at your store. This is how we measure the ads we run for you, and it is the figure on your verified visit dashboard.
People who join your store WiFi become an identified guest, and the ones who agree to hear from you get your emails. The list grows every day you are open, in English and Spanish.
Each month, the guest list is split into people seen for the first time and people who came back, store by store, with the month the count started. That is the New vs Regulars report.
One of our laundromat clients, all its stores together. These are its WiFi guest counts for the last complete month, computed the way the report will compute them.
| Guests | Count | What it means |
|---|---|---|
| New | 124 | Joined the store WiFi for the first time in September |
| Returning | 41 | Had joined in an earlier month and came back in September |
Identified guests are the people who join the WiFi. Not every customer does, and every report will say so. Each store's count starts the month its tracking begins, and the report will show that date.
Your ads run against competitor fences and household audiences we build. Visits are verified by a sample of phones that saw the ad and were then seen at your store.
Your store WiFi sign-in captures a name and an email or a phone number, with the guest's permission. Welcome emails go out automatically once you turn them on. Win-back emails wait for your approval.
By Christmas 2026: verified visits, new and returning guests by store, the emails that went out, and a line on what comes next. One page, with the source of every number on it.
Verified visits are not new. Our published laundromat case studies:
Included with the Growth plan for stores with the WiFi portal. No contract. Cancel anytime.
Ask and we export it, any time. We keep the consent records and the campaign history that prove how it was built.
No. Verified visits come from a sample of phones that saw your ad and were then seen at your store, deduplicated. That is why we also count the people who join your WiFi. Two counts from two sources, and the report keeps them apart.
No. Identified guests are the people who choose to. The report will count them and say so on every page. It is a floor, not a census.
No. The report is built from your store WiFi and your ad campaigns. Your point of sale stays where it is.
By Christmas 2026. Growth clients with a store WiFi portal get it at no added cost. The count starts the month your portal goes live, so the sooner the portal is in, the longer your history.
No. Month to month. Cancel anytime.
Yes. The WiFi sign-in and the ads open in the language the customer's phone is set to, English or Spanish.
New vs Regulars is a monthly report for laundromat owners from CW/AD Agency, coming by Christmas 2026.
It counts, per store, the people who joined the store WiFi for the first time that month and the people who came back.
Verified ad visits, a deduplicated count from a sample of phones that saw the ad and were then seen at the store, appear beside it.
The WiFi guest list and the ad measurement run today. The split into new and returning guests arrives with the first report.
It is included with the Growth plan for stores with the WiFi portal, month to month, and the customer list belongs to the owner.
The WiFi sign-in and the ads work in English and Spanish.
Book a free consultation. We will show you the report and tell you what it takes to start your count before Christmas.
Book a free consultation