About Us | CWAD Agency - Meet The Team

Our Story

DISRUPTORS
FOR SMALL
BUSINESS

The same technology Chipotle and Burger King use to dominate their markets was out of reach for most small businesses. We changed that.

Founded in 2022, CWAD Agency (a division of Cullari & Wardell) brought GPS-verified geofencing to the laundromat industry first—and quickly became the leading agency in the space.

Today, we deliver 5,000+ satellite-verified store visits every month to clients across the US, Canada, and Australia.

"WITH GEOFENCING,
ALL ROADS
LEAD TO YOU"

Company Tagline

The Founders

LEADERSHIP

Barbara Wardell

Cofounder & CFO

Barbara left behind a successful 13-year career in specialty medicine sales to become a disruptor on behalf of small businesses. She brings a hunter-gatherer mindset to client relationships, focusing on what makes clients strong and their competition weak. At CWAD, she oversees client relationships and the performance of every account.

Ernesto Cullari

Cofounder & AI Architect

Writer, commercial photographer, commercial director, and pioneer in geofencing and AI solutions. Ernesto manages all aspects of content creation, digital ad creation, distribution, optimization, and leads AI architecture. Former on-air personality on 710 WOR with Josh Jalinski, head of artist development at KNS Productions, and ASCAP songwriter with hits on Disney and Country radio.

Noah Wardell

Blockchain Technologist

Representative of a new generation of technologists taking the business world by storm. Noah specializes in blockchain technology and cryptocurrency while architecting our proprietary Artemis Targeting platform and DIY self-serve system. His expertise spans platform development, distributed systems, and emerging technologies.

Track Record

CLIENTS WE'VE
WORKED WITH

Beyond our laundromat focus, our team has worked with brands across industries—from beauty to hospitality to food & beverage.

The Original Soupman Hynt Beauty PaQui Tequila Chef David Burke Bonnet Creek Resorts Salon Kazumi Beverly Hills Otteroo Baby Well Within Beauty No Bull Burger

As Seen On

MEDIA
APPEARANCES

We've been featured on leading podcasts and media outlets discussing geofencing, small business marketing, and the future of location-based advertising.

Laundromat Resource

Episode 119: "It's Time for Us to Get Serious About Marketing" — Host Jordan Berry discusses geofencing methodology and case studies.

Listen →

Bigeye Agency Podcast

"Geofencing Advertising" — Deep dive into GPS satellite verification, precision targeting, and practical implementation.

Listen →

Dubb Blog

"Revolutionizing Small Business Marketing" — How geofencing is leveling the playing field for small businesses.

Read →

Ask Brien (KHTS)

Radio interview discussing geofencing technology and how small businesses can compete with major brands.

Listen →

Our YouTube Channel

Geofencing tutorials, case studies, marketing insights, and behind-the-scenes looks at how we help small businesses compete with major brands.

Rite Aid Closures Hit Local Businesses

How major retail closures create opportunities for local businesses to capture displaced foot traffic

Jersey Mike's vs Subway: The Sub War

Competitive analysis: Understanding market dynamics and customer targeting strategies

Subscribe on YouTube

Also featured on:

The Passage to Profit Show (Radio America) • THINK Business LIVE with Jon Dwoskin • 710 WOR

Partners

POWERED BY
THE BEST

We partner with industry leaders to deliver the most accurate location intelligence and targeting capabilities.

Unacast

Location intelligence and foot traffic data. Powers our trade area analysis and provides the GPS verification that makes our campaigns measurable.

Amazon Local

First-party consumer data from Amazon Prime and Whole Foods Market. Reach high-intent local shoppers through display and video ads.

MEET THE
TEAM

DISRUPTORS
FOR SMALL
BUSINESS