Everything you need to know about geofencing, our Artemis Targeting platform, and how we help businesses grow.
Geofencing is a location-based advertising technology that creates virtual boundaries around physical locations. When someone enters a geofenced area (like a competitor's laundromat or an apartment complex), they become part of your target audience and can be served your ads on their mobile devices, connected TVs, and streaming platforms.
Here's how it works:
Our GPS verification technology, powered by Unacast, provides 1-3 meter accuracy—verified by satellite positioning, not cell tower triangulation or IP-based estimation.
This means when we report a "verified visit," we know with certainty that the person physically entered your store. This is the same level of precision used by enterprise brands like Chipotle and Burger King.
Geofencing targets people based on specific locations they visit (competitor stores, apartment complexes, specific addresses).
Geotargeting targets people based on broader geographic areas combined with demographic and behavioral data (people in a zip code who have certain interests or shopping habits).
We use both strategies depending on your goals. For competitive conquest campaigns, geofencing is most effective. For awareness campaigns, geotargeting provides broader reach.
Yes, absolutely. This is one of our most popular strategies, called "competitive conquest."
We draw geofences around your competitors' locations and serve ads to people who visit them. These are proven laundromat customers—they already use laundry services, so they're your ideal audience.
When they see your ad promoting a special offer or highlighting your advantages (newer machines, better prices, convenient hours), many will try your location instead.
Our Artemis Targeting platform has three pricing tiers:
Important: These are platform fees. Your advertising spend is additional and varies based on your market size and goals. Most clients invest $500-$2,000/month in ad spend on top of the platform fee.
The minimum to get started is the platform fee ($300/month with annual commitment) plus your ad spend. We recommend at least $500/month in ad spend to see meaningful results, though most successful campaigns run $1,000-$2,000/month.
At $2 average cost per verified visit, a $1,000 ad budget delivers approximately 500 verified store visits—that's 500 new potential customers walking through your door.
Both.
Most laundromat owners start with managed services since we have pre-built audiences and tested creative specifically for the industry.
Most clients see verified visits within the first 1-2 weeks of launching a campaign. However, our algorithms need 30-60 days to fully optimize and identify your highest-converting audience segments.
We recommend committing to at least a 90-day campaign to see the full potential of geofencing. Our case study client Ian Crist ran a 6-month campaign that delivered 477+ verified visits at just $2.10 per visit.
Our clients typically see 20X ROI compared to traditional marketing like print ads and flyers.
Here's the math: At $2 per verified visit, if each new customer does one $20 wash-dry-fold order, that's a 10X return on just the first visit. Factor in repeat customers and lifetime value, and the ROI compounds significantly.
Compare this to print advertising where you have no idea who saw your ad or whether they visited your store.
Our real-time dashboard shows:
Unlike traditional advertising, every metric is tied to actual, verifiable business outcomes.
Absolutely. Visit our Results page for detailed case studies including:
We also have video testimonials on our YouTube channel and have been featured on industry podcasts like Laundromat Resource.
Laundromats are our primary specialization—we are America's #1 geofencing agency for laundromat owners. However, we also serve:
Our geofencing technology works for any business with a physical location that wants to drive foot traffic.
We're a full-service marketing agency. In addition to geofencing, we offer:
Many clients start with geofencing and add other services as they grow.
Artemis Targeting is our proprietary geofencing platform that gives small businesses access to the same location-based advertising technology used by major chains like Chipotle and Burger King.
Key features:
Learn more on our Platform page.
Your ads are delivered across multiple channels:
We automatically optimize delivery based on what's working best for your specific audience.
We take privacy seriously and comply with all applicable regulations:
Geofencing is consent-based—only users who have enabled location services on their devices are part of the targetable audience.
We operate in:
Our Artemis platform and GPS verification work anywhere within these countries. If you're located elsewhere, contact us to discuss options.
Book a free consultation and we'll answer all your questions about geofencing and how we can help grow your business.
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