Mark 24/7 Laundromats operates a network of six laundromat locations throughout the Pensacola, Florida metropolitan area. The challenge: maximize foot traffic across all locations while achieving the lowest possible cost per visit in a competitive Florida market.
Our solution combined convenience store geofencing, dollar store targeting, competitor conquest, and addressable audience data to create a comprehensive campaign that delivered record-breaking efficiency. With $1.57 cost per visit, this campaign set a new benchmark for multi-location geofencing.
Peak Month: May 2023 with 572 GPS-verified visits across all locations
Each of Mark 24/7's six Pensacola locations was tracked as a separate conversion zone. This granular attribution reveals exactly how geofencing drove traffic to different areas of the Pensacola metro, with Mr. Bubbles emerging as the dominant location.
We geofenced Circle K, Walgreens, Shell, Murphy Express, and local convenience stores throughout Pensacola. These high-traffic locations drove 247 visits in the final month alone, capturing customers during daily routines.
Dollar General, Family Dollar, and Dollar Tree locations were geofenced to reach budget-conscious consumers. These value-oriented shoppers represent ideal laundromat customers and contributed consistent monthly traffic.
East Hill Laundry, Exclusive Cleaners, Big Mama's Coin Laundry, Sudzy's, and other competitors were geofenced. When someone visited a competitor, they saw Mark 24/7 ads for 30 days, driving trial at the nearest location.
Customer address retargeting achieved just $0.22 cost per visit—delivering 159 visits on only $35 spend. Combined with renter and bank card audiences, addressable targeting drove 1,149 visits (36% of total).
| Audience Segment | Visits | Spend | CPV |
|---|---|---|---|
| Renters | 532 | $815 | $1.53 |
| Bank Card Purchasers | 450 | $1,605 | $3.57 |
| Customer Addresses (1st Party) | 159 | $35 | $0.22 |
| Recent Movers (3 months) | 5 | $9 | $1.71 |
| Multi-Family Residential | 3 | $36 | $12.00 |
Key Finding: First-party customer data delivered extraordinary efficiency at just $0.22 per visit—the lowest CPV of any audience segment across all campaigns. Renters at $1.53 CPV and bank card holders at $3.57 CPV provided scale while maintaining efficiency.
Over 7 months, Mark 24/7 Laundromats Pensacola achieved 3,192 GPS-verified store visits across all six locations at a cost of just $1.57 per visit—69% below our $5 target benchmark and the best CPV for any multi-location campaign we've ever run.
The campaign reached 101,115 unique consumers in the Pensacola metro with 1.25 million impressions. Mr. Bubbles 24/7 Laundromat emerged as the dominant location with 2,056 visits (64% of total), informing future marketing and operational decisions.
Key Insight: The combination of high-frequency convenience store targeting, strategic competitor geofencing, and exceptional first-party data efficiency created the perfect storm for record-breaking performance. This campaign proves that with optimal market conditions and targeting, geofencing can deliver results that far exceed expectations.
Mark 24/7 Pensacola achieved $1.57 cost per visit - the best CPV across all CWAD Agency multi-location campaigns. This beats even Best Wash Laundromats' $1.59 CPV, making it our most efficient campaign ever.
Mark 24/7 Pensacola tracked 6 separate conversion zones simultaneously, with Mr. Bubbles 24/7 Laundromat generating 64% of all visits (2,056 of 3,192 total). Each location's performance is measured independently.
Yes. The Pensacola, Florida campaign delivered 3,192 GPS-verified visits at $1.57 CPV over 7 months, proving geofencing is highly effective in Florida markets with proper targeting.
See how GPS-verified geofencing can deliver exceptional foot traffic to your laundromat network at industry-leading efficiency.
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