How a dry cleaner achieved 212 GPS-verified store visits at $4.46 per visit through demographic-targeted geofencing in just one month.
Ladybug Cleaners wanted to prove that geofencing could drive measurable foot traffic for a dry cleaning business, not just laundromats. With a modest $1,000 budget and a single month to demonstrate results, the campaign needed to deliver efficient, verifiable store visits.
This case study demonstrates that GPS-verified geofencing works across the entire laundry services industry, from self-service laundromats to full-service dry cleaners.
KEY INSIGHT: 25-34 age group showed highest engagement, with 35-44 females as top converters
Dry cleaners serve a different customer than laundromats. We targeted office buildings, business districts, and professional service areas where workers need regular garment care for business attire.
We geofenced competing dry cleaners and alterations shops to reach customers already in the market for garment care services. When they visited a competitor, they saw Ladybug Cleaners ads for 30 days.
Campaign data revealed strong performance among 25-44 year olds, particularly females in the 35-44 bracket. This intelligence allows future campaigns to optimize creative and targeting for highest-converting segments.
With only one month and under $1,000 in spend, this campaign validated the geofencing model for dry cleaners. The $4.46 CPV proves the concept works beyond laundromats across the broader garment care industry.
This case study proves that GPS-verified geofencing isn't limited to laundromats. Dry cleaners, alterations shops, and full-service laundry businesses can all benefit from the same precision targeting and measurable attribution. The 212 verified visits at $4.46 CPV demonstrates that location-based advertising works across the entire garment care industry.
In just one month with a $944.87 spend, Ladybug Cleaners achieved 212 GPS-verified store visits at a cost of $4.46 per visit—well below our $5 target benchmark. This proves that geofencing delivers measurable results for dry cleaners, not just laundromats.
The campaign reached 31,500 unique users with 193,500 impressions, achieving a 0.56% click-through rate—significantly higher than the 0.05% industry average for display advertising. The 0.28% store attribution rate indicates that more than 1 in 400 people who saw the ad visited the store within 30 days.
Key Takeaway: Dry cleaners can achieve the same GPS-verified attribution as laundromats. The demographic data provides actionable insights for optimizing future campaigns toward highest-converting customer segments.
See how GPS-verified geofencing can deliver measurable foot traffic to your dry cleaner, alterations shop, or laundry service.
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