St. Louis, MO. 5 months. 1,884 GPS-verified visits at just $1.59 per visit—our best-performing campaign ever with 1,009 new customers acquired.
OUR BEST-PERFORMING CAMPAIGN EVER. $1.59 CPV SETS THE BENCHMARK FOR LAUNDROMAT GEOFENCING.
Best Wash Laundromats in the St. Louis metro area achieved what every business owner dreams of: maximum results at minimum cost. At $1.59 per verified visit, this campaign outperformed every other laundromat we've ever worked with.
The secret? A hyper-targeted approach focusing on convenience stores, dollar stores, and competitor locations in the Missouri-Illinois border region. We reached people where they already shop—then brought them to Best Wash.
With 1,009 new customers acquired and 535 repeat visits, the campaign didn't just drive traffic—it built a loyal customer base.
We geofenced 35+ convenience stores and gas stations in the St. Louis metro where our target demographic shops daily—QuikTrip, 7-Eleven, Shell stations, and local markets.
Dollar Tree, Family Dollar, and Big Lots shoppers proved to be highly responsive. These value-conscious consumers align perfectly with laundromat services.
We targeted competitor locations like Simply Clean Laundry Service and Miami Wash, capturing customers who were already in the market for laundry services.
The data shows renters and bank card holders drove the majority of conversions—exactly the demographics most likely to use laundromat services regularly. This targeting precision is why the CPV was so low.
$600/month in St. Louis metro delivered better results than $1,000/month campaigns in other markets. Market dynamics matter.
Instead of broad geographic targeting, we focused on specific high-traffic locations that our ideal customers already visit.
With 1,009 new customers out of 1,884 total visits, over half the foot traffic came from first-time visitors—true business growth.
Our target benchmark is $5 cost per visit. Best Wash achieved $1.59—more than 3X better than our goal. For context, The Wash House achieves $2.39 CPV and LUXE LA achieves $3.12 CPV. Best Wash sets the gold standard.