Multi-location laundromat chain. 35 months. 13,157 GPS-verified store visits at $2.39 per visit—52% below our $5 target benchmark.
The Wash House operates multiple laundromat locations serving diverse communities. Like many multi-location businesses, they faced the challenge of driving consistent foot traffic across all locations while competing with local independents and other chains.
Traditional advertising methods—print, flyers, direct mail—couldn't provide the attribution needed to understand which marketing dollars were actually driving customers through the doors.
They needed a solution that could:
We drew virtual geofences around every competitor laundromat within The Wash House's trade areas. When someone visited a competitor location, they became part of our target audience and would see Wash House ads for the next 30 days.
Renters are significantly more likely to use laundromat services. We geofenced high-density apartment buildings, student housing, and multi-family residences to reach demographics most likely to become regular customers.
Every number verified by GPS satellite with 1-3 meter accuracy. Not estimates—actual confirmed store visits.
35 months of consistent $1,000/month investment outperformed sporadic larger campaigns. Geofencing rewards sustained presence in your market.
A single geofencing strategy drove traffic across all locations. The same targeting and creative worked market-wide without customization for each store.
47% of visits were repeat customers (6,207 of 13,157). Geofencing doesn't just acquire customers—it keeps them coming back.