Robin Hood Car Wash and Express Car Wash in Bloomfield needed a measurable way to drive new customers through their bays. Traditional advertising offered no way to prove whether ads actually converted to visits. They needed GPS-verified attribution to understand what was working.
Our solution: a 30-day geofencing campaign targeting competitor locations, nearby retail centers, and high-traffic areas. Every visit to Robin Hood Car Wash would be GPS-verified and attributed back to the specific geofence and ad creative that drove it.
Peak Week: September 25th with 20 GPS-verified visits
Each geofenced location was tracked independently to measure which areas drove the most foot traffic to Robin Hood Car Wash. This granular data informed real-time campaign optimizations.
| Geofence Zone | Impressions | Clicks | CTR | Visits |
|---|---|---|---|---|
| Zone A (Primary) | 6,331 | 5 | 0.08% | 11 |
| Zone B (Secondary) | 8,273 | 3 | 0.04% | 8 |
| Zone C (Retail) | 1,708 | 0 | 0.00% | 2 |
| Zone D (High Traffic) | 41,457 | 13 | 0.03% | 2 |
| Black Diamond Detail | 275 | 0 | 0.00% | 1 |
Key Insight: Zone D served 41,457 impressions but only drove 2 visits, while Zone A served just 6,331 impressions and drove 11 visits. This data led to real-time optimization: we removed underperforming high-impression geofences and reallocated budget to higher-converting zones.
Creative Learning: The 320x50 mobile banner drove 70% of all visits despite sharing impression volume with other formats. Native ads (Car Wash Express and Express Car Wash) generated zero visits, suggesting car wash customers respond better to visual display advertising than text-based native formats.
We continuously monitored which geofences delivered visits vs. just impressions. High-impression, low-conversion zones were removed mid-campaign, redirecting budget to proven performers.
Top impression-serving domains that resulted in zero visits were identified and blocked. This ensured ad spend went to placements that actually drove customers to the car wash.
With 92.75% of visits coming from mobile devices, we confirmed that car wash customers are reached most effectively on smartphones. Desktop and tablet targeting was deprioritized.
The addressable geofencing line item delivered a lower cost per visit than standard location targeting, demonstrating the power of combining device IDs with geographic boundaries.
In just 30 days, Robin Hood Car Wash achieved 69 GPS-verified store visits from a $1,000 campaign. The campaign delivered 250,142 impressions across multiple ad formats and geofenced locations.
The campaign was immediately renewed for another 30 days (October 12 - November 12), applying the learnings from the first flight: prioritizing mobile banner formats, removing underperforming geofences, and focusing on zones that drove actual visits rather than just impressions.
Key Takeaway: Car wash customers respond to mobile advertising. With 92.75% of visits attributed to mobile devices, geofencing proves especially effective for car washes where customers are typically in their vehicles and responsive to nearby offers.
Yes. Robin Hood Car Wash achieved 69 GPS-verified visits in just 30 days with a $1,000 budget. The campaign delivered 250,142 impressions and demonstrated that mobile banner ads (320x50) significantly outperformed other formats.
Mobile devices dominated with 92.75% of all GPS-verified visits. This makes sense as car wash customers are typically on-the-go and responsive to location-based mobile advertising.
The 320x50 mobile banner drove 48 of 69 total visits (70%), followed by 300x250 medium rectangle with 17 visits (25%). Native ads showed minimal conversion.
See how GPS-verified geofencing can drive measurable foot traffic to your car wash location.
Schedule a Strategy Call