Sometimes the best campaign is the one that reveals you shouldn't invest at all. How foot traffic analysis prevented a $2.5M mistake.
An investment banker was planning to open a high-end laundromat near a major university campus. The location seemed perfect on paper: high foot traffic area, dense student population, and limited competition.
The planned investment was $2.5 million—a significant capital deployment that required thorough due diligence.
Before committing, the investor asked us to conduct a pre-investment foot traffic analysis to validate market demand.
Our foot traffic analysis uncovered a critical insight that wasn't visible in traditional market research:
The university offered free laundry services to all students.
This meant the primary target demographic—thousands of students within walking distance—had zero demand for paid laundromat services. The location that looked perfect on paper would have had almost no market.
Sometimes the most valuable insight is learning what not to do. Our foot traffic analysis costs a fraction of a bad investment and provides data that traditional market research simply can't match.
For this investor, a modest investment in pre-campaign analysis saved $2.5 million. That's not just good ROI—it's the difference between success and catastrophe.
"Data-driven decisions before any ad spend.
That's the power of foot traffic analysis."
Analyze actual foot traffic patterns around potential locations before you sign a lease or commit capital.
Understand who lives, works, and shops near your potential location with demographic and behavioral data.
See where potential customers currently go—and identify opportunities that traditional research misses.