Brooklyn, NY. 4 months. 909 GPS-verified visits with continued attribution even after campaign ended—proving geofencing builds lasting brand awareness.
The Laundry House in Brooklyn needed to make a significant impact in a limited timeframe. With only 4 months of budget allocated for testing geofencing, every dollar had to count.
Brooklyn presents unique challenges: extremely high population density, numerous laundromat options within walking distance, and cost-conscious urban consumers who are accustomed to tuning out advertising.
The question: Could a 4-month geofencing campaign create meaningful, measurable foot traffic in one of America's most advertising-saturated urban environments?
"Even after the 4-month campaign ended, attribution tracking showed continued visits from our audience."
The most significant finding from the Brooklyn campaign wasn't just the 909 verified visits during the active campaign period. It was that attribution tracking continued to show visits from people in our target audience even after the campaign ended. This demonstrates that geofencing doesn't just drive immediate foot traffic—it builds lasting brand awareness that continues to pay dividends.