SPLASH EM OUT
LAUNDROMATS

Retail Conquest in Central Kentucky

Splash Em Out Laundromats needed to build consistent foot traffic in the competitive Central Kentucky market. Unlike urban markets with high population density, success required targeting the shopping patterns of local residents across multiple retail touchpoints throughout the region.

Our strategy focused on geofencing dollar stores, retail centers, and competitor laundromats to capture customers during their regular shopping routines, converting everyday errands into laundromat visits.

GPS-Verified Visits by Month

Retail Conquest Strategy

Campaign Impact

Over 10 months, Splash Em Out Laundromats achieved 1,962 GPS-verified store visits at a cost of $4.33 per visit. While this represents a higher CPV than some urban markets, it demonstrates the viability of geofencing in smaller regional markets where traditional advertising options are limited.

The campaign acquired 1,130 new customers while driving 571 repeat visits, proving that geofencing not only attracts new business but also reinforces loyalty among existing customers. The August peak of 375 visits showed the campaign's ability to drive significant foot traffic during optimal targeting periods.

Key Insight: Retail conquest targeting proved highly effective in regional markets. By meeting customers where they already shop, rather than relying solely on competitor or apartment targeting, we captured a broader audience and delivered consistent monthly performance.