Iowa. 34 months. 6,522 GPS-verified store visits. The definitive proof that geofencing works in every market—not just major metros.
One of the most common questions we receive: "Does geofencing work in smaller markets?" The assumption is that location-based advertising only makes sense in densely populated metros like LA, New York, or Chicago.
The Laundry Place in Iowa gave us the opportunity to answer this definitively. With nearly 3 years of campaign data, this case study represents our most comprehensive proof that geofencing delivers measurable results in any market.
The data doesn't lie: 6,522 GPS-verified visits over 34 months, with 4,357 new customers acquired through targeted geofencing in Iowa.
Total GPS-Verified Visits
New Customers Acquired
Impressions Delivered
"Nearly 3 years of continuous campaigns. 6,522 verified visits. Proving geofencing works in every market."
At $5.27 cost per visit, Iowa's results are at our $5 target benchmark—proving that smaller markets can achieve the same ROI as major metros. The key insight: in smaller markets, you're not competing with as many advertisers for the same audience segments, which can offset lower population density.
34 months of sustained campaigns demonstrate that geofencing isn't a one-time tactic—it's a long-term growth strategy that compounds over time.