Fayetteville, NC near Fort Bragg. 8 months. 6,716 GPS-verified visits at $2.61 per visit with 3,795 new customers acquired through military-adjacent targeting.
MILITARY-ADJACENT MARKETING AT ITS FINEST. TARGETING HOTELS, DOLLAR STORES, AND COMPETITORS NEAR FORT BRAGG DELIVERED MASSIVE RESULTS.
The Wash House Laundromats Williford's location sits in one of the most unique laundromat markets in America—Fayetteville, NC, home to Fort Bragg (now Fort Liberty), one of the largest military installations in the world.
This creates a constantly rotating population of military families, temporary residents, and transient visitors staying at nearby hotels and extended-stay properties—all prime laundromat customers.
Our strategy capitalized on this by geofencing hotels, motels, dollar stores, and competitor laundromats throughout the Fayetteville area, capturing a population that constantly needs laundry services but may not know the area.
We geofenced 35+ hotels and motels near Fort Bragg including Super 8, Quality Inn, Extended Stay America, Ramada Plaza, and Comfort Inn—capturing military visitors, families, and transient populations who need laundry services.
Dollar General, Dollar Tree, and Family Dollar locations throughout Fayetteville proved highly effective. These value-conscious shoppers align perfectly with laundromat demographics—328 visits from one Dollar General alone.
We targeted competitor laundromats including PNP Laundromat, Kore-O-Mat, Trawick Laundromat, and Spring Lake Laundromat—capturing customers already in the market for laundry services.
Renters drove the highest conversion volume (1,448 visits), perfectly aligned with laundromat demographics. The female head of household segment and smaller home residents also showed strong engagement—exactly who needs laundromat services.
Highest performing single location. Value-conscious shoppers prove ideal for laundromat targeting.
Extended stay and budget hotel guests need laundry services. Military families in transition.
Competitor conquest in action. Captured customers already in the market for laundry services.
Military bases create constant population turnover. New residents need to discover local services—geofencing puts you in front of them immediately upon arrival.
Extended stay hotels near military bases house families in transition, TDY personnel, and visitors—all needing laundry services but unfamiliar with the area.
With 3,795 new customers out of 6,716 total visits, over half the foot traffic came from first-time visitors. This proves geofencing drives real business growth, not just repeat visits.
Our target benchmark is $5 cost per visit. Wash House Williford's achieved $2.61—48% below our goal. At nearly half the target cost, this campaign proves military-adjacent markets offer exceptional efficiency.